What is a Revenue Run Rate? The Ultimate Guide
Content The limitations of revenue run rate Run Rate Revenue Example Calculation One-time sales and expiring contracts When Data is Sparse Revenue Run Rate Template It’s a quick and easy way to get a benchmark on your revenue—but it’s also an easy metric to abuse and an easy metric to miscalculate, sometimes with harmful consequences. Like we saw in the previous example, if the month or quarter you use to estimate run rate is above or below normal, or if your revenue fluctuates over time, [...]